The Cheap Crap Chronicles, Part 2
My God, those Wal-Mart ads are depressing.
You know the ones, where some slightly overweight, self-described "stay-at-home mom" with a hick accent throws into a shopping cart lots of cheap crap made by indentured slaves in China while stating that she'd rather star in a Muslim fundamentalist decapitation video than live without Wal-Mart?
Shopping--the minivan-enhanced corollary to stay-at-home mommery--is performed exclusively by women in real life. In Wal-Mart commercials these women shoppers are represented by vapid middle-class hillbilly broodmares, selflessly budgeting away the best years of their lives for their redneck husbands and unruly spawn, their worth as human beings measured by their ability to sniff out a bargain. They teach the girl children to shop (they take the boy children "to the lake"). Their frantic stay-at-home lives are crammed with good-natured sacrifice, and they couldn't be happier than when they're shopping for cheap crap in Wal-Mart.
The Wal-Mart dogma: a woman 's value is only as great as her ability to sustain her husband and kids with a steady supply of cheap crap. Shopping = Love.
In real life Wal-Mart smells like deep-fried polyester and should make any normal woman forced to shop there weep in abject misery over the fact that it's come to this.
You know the ones, where some slightly overweight, self-described "stay-at-home mom" with a hick accent throws into a shopping cart lots of cheap crap made by indentured slaves in China while stating that she'd rather star in a Muslim fundamentalist decapitation video than live without Wal-Mart?
Shopping--the minivan-enhanced corollary to stay-at-home mommery--is performed exclusively by women in real life. In Wal-Mart commercials these women shoppers are represented by vapid middle-class hillbilly broodmares, selflessly budgeting away the best years of their lives for their redneck husbands and unruly spawn, their worth as human beings measured by their ability to sniff out a bargain. They teach the girl children to shop (they take the boy children "to the lake"). Their frantic stay-at-home lives are crammed with good-natured sacrifice, and they couldn't be happier than when they're shopping for cheap crap in Wal-Mart.
The Wal-Mart dogma: a woman 's value is only as great as her ability to sustain her husband and kids with a steady supply of cheap crap. Shopping = Love.
In real life Wal-Mart smells like deep-fried polyester and should make any normal woman forced to shop there weep in abject misery over the fact that it's come to this.











